Bayer, AgVend Collaboration Allows Retailers to Improve Digital Connectivity with Farmers

Now farmers can seamlessly share FieldView reports with select ag retailers using AgVend platforms, empowering more impactful conversations at the farm gate

ST. LOUIS (Sept. 12, 2024) — Climate FieldView™, Bayer’s flagship digital farming platform, announced today a new agreement with AgVend, the leading provider of digital enablement solutions for ag retailers, to help maximize farmer ROI through simplified data sharing, making it easier for agronomic advisors to tailor recommendations for their customers. 

Just in time for the 2024 harvest season, U.S. farmers will have the option to share FieldView reports directly with their trusted advisors through their ag retailer’s AgVend-built platform. A targeted group of retailers will pioneer this new integration allowing insights such as harvest summary reports − including yield, harvested area, moisture, seed performance, and productivity data − to conveniently feed into their system of action.  

“Our customers want to maximize crop performance, realize a solid return on investment, and ensure their fields reach full potential. Alongside their trusted advisors, our mission at FieldView is to help farmers achieve these goals, " said Brandon Rinkenberger, Chief Customer Officer for Climate LLC and Digital Farming at Bayer. "Building options so farmers can permission data easily and securely makes it possible for their agronomic partners to tailor recommendations in real-time, improving the experience of our shared customers.” 

“As trusted advisors, our goal is to provide farmers with the most precise and timely recommendations to maximize their crop potential,” said Jeff Crissinger, VP of Agronomy Sales & Marketing at NuWay-K&H Cooperative. “This new integration between FieldView and AgVend enhances our ability to do just that, allowing us to access and utilize critical field data more efficiently. With these insights at our fingertips, we can better serve our customers, helping them make informed decisions to achieve higher yields and overall success in their operations.”

"At AgVend, we are on a mission to create a digitally connected supply chain that prioritizes both retailers and their farmer customers,” said Alexander Reichert, CEO and co-founder of AgVend. “By partnering with Bayer, we're laying the foundation for a more efficient and tailored approach to agronomic support, ensuring that the right insights are delivered precisely when and where they're needed to drive farmer profitability.”

While the initial pilot is focused on select ag retail partners, availability is expected to expand to others in the AgVend Partner Network throughout 2025. The ultimate goal of this collaboration is to improve how ag retail teams share agronomic insights, drive strategic recommendations, and help their farmer customers manage their operations.

FieldView is the flagship product of Climate LLC, the digital farming arm of Bayer. First launched in the United States, FieldView gives farmers a deeper understanding of their fields so they can make more informed operating decisions to optimize yields, maximize efficiency and reduce risk. Contact your local FieldView dealer or read more about new FieldView features and subscription tiers.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com. 

About AgVend

AgVend is the leading provider of digital enablement solutions that transform the way agribusinesses operate and engage with their customers. AgVend’s white-labeled system of action streamlines workflows from field to office, enabling frontline teams to offer more efficient and differentiated customer interactions. Since launching their first platform in 2020, AgVend’s technology is used by more than 25% of the North American ag retail market. Through their growing network of retailers and integrations with third-party partners, AgVend is laying the foundation for a digitally connected agricultural supply chain.

Forward-Looking Statements 

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.