“Every time I’m able to help a farmer to visualize something or get more insight into their operation — to me those are all victories,” he says. “That’s what keeps me going.”
As Product Marketing Manager, Gary’s day-to-day is directly linked to how farmers use FieldView. From educating farmers and dealers, to suggesting improvements to the platform, every day is all about evolving digital agriculture to reach its fullest potential.
“I like to compare digital ag to how music has changed over the years,” he says, “In that transformation, I think FieldView will be a game changer.”
Gary also recognizes that, while new technology like FieldView is creating big shifts in agriculture, the conversations about farming is also shifting among consumers. With pressure rising on farmers to provide more levels of transparency about how their products are grown, it seems the only thing that hasn’t changed since Gary’s childhood is the communication gap between producer and consumer.
“Consumers want to know more about where their food is coming from, and I see FieldView being at the forefront of that,” Gary says, “We’re able to help farmers, globally, collect data about their farms, and those numbers are translatable across the world.”
Of course, as it goes with farming and technology, Gary’s career still isn’t finished evolving. These days, he’s a graduate student at University of Guelph working towards a master’s degree in Plant Science. He’ll be defending his thesis on Subsurface Drip Fertigation at the end of this year. Furthering his education hasn’t held him back for a moment, though. After all, life for Gary Csöff has been a long series of upgrades.
“It’s always interesting how ideas in technology and other ideas can be brought into agriculture,” he says, “It’s just taken a bit longer in farming, but now it’s coming full bore — and that’s been exciting to watch it over the last few years.”