FieldView™ Advisor: A New Dealer Tool for Helping Farmers

Article by Tom Verseman

FieldView Advisor helps dealers build operational plans and use scripting and scouting to help farmers make informed decisions, all while growing relationships and fostering dependability. As FieldView Advisor becomes available through the dealer portal this fall, hear from those who piloted the tool and how it has already impacted their business.

Farming has never stood still. New variables and technologies are constantly being introduced, and dealers are expected to bring more insights than ever before while growers are balancing decisions across every acre. 

Through all of this, one thing has never changed: the value of a trusted relationship. FieldView Advisor was created to empower that relationship.

As one of the dealers who piloted FieldView Advisor, Matt Meyer experienced firsthand what this digital shift looks like. Before FieldView Advisor, much of his planning happened through manual notes and spreadsheets. Now, customer information and field data are organized in one place, making it easier to prepare for meaningful conversations with growers throughout the season instead of spending valuable time searching for information.

Another early adopter, Channel SeedPro Eric Goodman, has seen the branding opportunity through the technology and has set his business apart through customization.

With FieldView Advisor saving dealers time and effort on data management, they can focus more on their collaboration with customers and helping them make confident decisions. The tool’s ability to drive better insights and decision-making allows dealers to be proactive in their recommendations, with key features like crop planning and disease risk assessment to support customers from seed selling through harvest. Ultimately, leading to shared success.

Shared success starts with trust. A dealer’s key to the farm lies in communicating and working with growers to build a plan from start to finish. In sharing their data with dealers, growers trust that their information is being handled with care, and dealers further establish their reliability.

This tool also allows dealers to see what’s happening in real time, so they can bring solutions to the farm faster and be there for growers. Cooper Block, Channel SeedPro and FieldView Advisor pilot, has seen success using the tool to make his customers’ operations and communication smoother. Growers have responded well to the look and simplicity of the crop planning tool, and Cooper has been able to seamlessly deliver reports that farmers can view right from their home office.

FieldView Advisor represents a new chapter in how dealers and growers interact. Changing the digital farming game, it aims to reflect the people behind the operation, adding a personalized feel and human interest to dealer-grower relationships.

From crop planning to scouting and harvest insights, FieldView Advisor provides more solutions for farmers; it allows them to feel confident and organized ahead of each season. The tool is easy to use, making it simple for dealers to jump in and start working with growers to make improvements across the farm.

And FieldView Advisor only continues to grow. Looking into the future, dealers can expect to see predictive models for diseases and corn, which will help ensure timely scouting.

The future of farming is collaborative, and it starts with getting FieldView Advisor into dealers’ hands and using their feedback to ultimately power grower success.